Up-cycling Cardboard

Toy design for Buldak Chicken Ramen to promote their commitment to share love and happiness by encouraging college students to repurpose cardboard container into ramen stand as gifts for their friends.

When gift receivers roll out the ramen-shaped paper, they can see loving messages written by gift givers and forge timeless memories.

Given that this project prioritizes convenience, my goal was to minimize the need for users to seek tools outside their comfort zone. I experimented with familiar household items, like chopstick wrappers and receipts, which are readily available in their daily environment.

Critique Notes